What is SEO?

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What is SEO?

What is Search Engine Optimization (SEO)?
The term SEO refers to the process of optimizing a website for search engines. SEO is the process of making efforts to improve the ranking of a website or piece of content on Google.
The main distinction between SEO and paid advertising is that SEO involves “organic” ranking, which means you don’t have to pay to be in that spot. To put it another way, search engine optimization is the process of improving a piece of online material so that it appears near the top of a search engine’s page when someone searches for something.

The need for an effective tailored SEO strategy “search engine optimization plan” to guide your journey toward optimizing your website or e-commerce online store for search engines in order to gain more visibility in search results of potential customers is critical in the battle for higher rankings in targeted search results.

Expert Seo professionals or an SEO agency will not begin a search engine optimization “SEO” campaign without first developing a customized SEO strategy for its client’s needs, goals, and objectives in terms of rankings, traffic volume, and conversions, and then implementing customizable search engine optimization solutions to achieve the desired results.